7 Ways to Use Videos for More Engagement on Instagram

In the electronic world, social media has turned into a very important aspect of a booming advertising and marketing strategy. Social networking platforms like Facebook, Twitter, Instagram, etc. have a good deal of opportunities for brands to showcase their products. These platforms are free of charge to use and you are able to directly communicate with an even greater market right away. You don’t need to commit a lot of cash in developing a marketing strategy that includes social media clips. No matter whether you have a small or a large company, it’s time that you bring social media marketing seriously.

Based on statistics provided by Lyfe marketing, 93 percent of videos on Twitter are used from mobile phones. instagram takipçi hilesi of recognized video content on YouTube has doubled in the last 3 years. Additionally, Facebook live videos acquire ten times more comments that a regular video. All of these statistics reveal that video content is in demand on social media networks. This’s because millennials connect more to movies on social media. Web Marketing Video Council has discovered that more than 60 % of brands are utilizing social media videos definitely for promotions. Hence, it is highly likely that your competitors are also using the effectiveness of social media video to expand the customer base of theirs.

Instagram is an incredibly highly effective social networking platform which lets you share videos and photos online. Techcrunch has been studying Instagram trends since its launch. As per their analysis, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently increasing at a speed of 5 % per quarter, the highest among social networking platforms. And so, Instagram better be your first choice in showcasing your brand’s services and product. In this report, we are going to take you through some ways to utilize Instagram videos for engaging more audience.

Short Commercials

Create short, beneficial movies that symbolize the brand name of yours. You can showcase the item of yours in an artistic way through these videos. The commercial is inspiring, funny, or even mental. Instagram presently helps you talk about a sixty second clip on your schedule. With such short movies, it is simple to grab the eye of the target audience. Also, clips which are short are wise to share crisp info about your products. You are able to discuss the business in Instagram posts, IGTV possibly in the Instagram timeline.

Merchandise details

Show off your product’s specifications or a’ product in action’ video to demonstrate its capability. Concentrate exclusively on important options to keep the viewing audience engaged. Keep the video even more useful and much less descriptive. Attention to detail is the key to producing a sexy and cool video. You are able to put the solution video in your brand’s Instagram page’s timeline for the market to find out anytime. Creating such spontaneous videos attracts a lot of attention.

Do it yourself videos

A great method to use Instagram movies is creating instructional content.’ Do it yourself’ or’ how to’ videos discuss your products working. This helps the drivers to recognize the product’s practice. You are able to also produce troubleshooting videos associated with any kind of dilemma that your customer may possibly face. To the place movies are appreciated by the target audience as they get information which is applicable within a short span of time. By sharing such videos from time to time you can create a relationship with your current clients.

Behind the scenes video

Customers have become picky in picking your own product to sell, hence it is important to grow a relationship with them. You are able to produce behind the scenes videos that bring them through trivia in connection with your product. You are able to even carry out quick learning sessions about tips & tricks associated with your product use. The fast forward video that Sheryl Cole has discussed about her work is going to give some thought. You simply have to be creative and smart in capturing the ideal moments for your Instagram video.

Instagram Stories Video

Insta stories in August 2016 were launched by instagram. Through stories, you can share photos or videos with the followers of yours for a 24 hour duration. This short span creates a sense of urgency and folks seem to see the stories as they see one active. You can print on accounts to promote the business of yours as follows:

Sharing short-time deals is a smart way to appeal to people to your products and services. You are able to arrange the quote hence it is able to only be redeemed during the story’s lifespan. Once folks get to find out about such deals, they are going to come for more.

Let an influencer take over your Instagram handle to share a sneak peek of the products and also discount offers. A familiar face is sure to entice much more audience.

Live on Instagram Probably The best feature on Instagram is the fact that you are able to stream live video on it. Once you go live on Instagram, you are at the cutting edge of your respective follower’s feed. Hence, there are high odds of your respective followers engaging with your live stream. They get to see the stream of yours even in case they are not actually part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are some ways in which you can engage with your internet audience. If your event is pre-planned, next you can market it through e-mails as well as other social media platforms.

Provide in the makers

Give a personal touch to the anecdotes of yours by introducing your staff members which have created your products and services. You can buy the associates to share their journey in product development. Also, you can let your employees manage your brand’s Instagram account for one day. They’re able to then share details about the work life of theirs and also the hard work that goes into making the product. The workers might even conduct a Q&A session for the audience to educate them about the product. Such video sessions develop an emotional connect with the target market and more views to the Instagram account of yours.


Any time you aren’t incorporating the power of Instagram into your digital advertising and marketing campaign, then you are passing up on something big. Instagram’s potential if exploited the right way, may take the items of yours to new heights. There’s no most suitable way to use Instagram video, the tactics described above will benefit you in getting started in doing so. You can also hire social media management organizations that to help you promote the products of yours by creating some remarkable video content.

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