The best way to Compare Press Release Circulation Services
Many people seek out assistance writing a news release, but it doesn’t matter how well written the press release of yours is whether no one recognizes it. While generally there are a few free media release distribution assistance, you may have more success by utilizing an experienced distribution service.
Whether you’re wanting to communicate your story along with other members of your neighborhood or even professionals world-wide, you will find distribution services offered to help you meet the goals of yours. Most men and women are unaware of what you should look for in a distribution company, so here are some tips to consider when comparing companies:
o Some division services spam journalists. They might advertise that the press release of yours will be sent to thousands of journalists, but huge concern is – will those journalists also read it? Good companies foster relationships with journalists that tend to be interested in receiving relevant press releases.
o Make sure free press release publishing will be distributed to Tier-1 newswires. Simply because an enterprise has “wire” in its name does not mean it is a newswire service. You can find 2 newswire leaders for media releases: PR Newswire and Business Wire. These are the two newswires that journalist regularly review for stories.
o Find out how a company will notify you where your release has been sent. Great companies will provide you with links where you can quickly find your release. With a little companies, they only send a link to their website and you never truly understand whether they’ve sent out your release. In many instances you can find your press release on news searches of Yahoo and Google.
o If at all possible, find out what time of day a business distributes press releases. It is a good idea to have it done at the beginning of the morning, east coast time. When journalists get to operate in the morning they check their email for potential stories. It is better for them to read through your press release first thing in the morning than late afternoon.
o Make sure your press release won’t be sent as an attachment in an email. Due to the threat of viruses, a lot of work places don’t let opening of e-mail attachments. It’s best in case your release is submitted the body of an email with a hyperlink for additional info or any photos.
o Check for additional charges. As with various other services, sometimes you are slammed with hidden costs, dramatically increasing the initial quoted price.
Even in case you go with an excellent news release distribution service, be realistic with the expectations of yours. No service can guarantee results. It’s difficult to get press; there are a huge number of other companies and individuals fighting for publicity. Naturally, it really helps to have a well written introduction that truly has newsworthiness. Nevertheless, you can find a number of variables some of which are completely out of your charge. Timing and luck are 2 big ones. in case a big story breaks the day the press release of yours is issued, it will probably be over looked, but if it is actually a “slow” information day – you may be in luck.