Blog owner Book Giveaways: What Creators Need to Know
As the owner of a business which provides book reviews and operates a book contest, I have long been aware that there are a lot of bogus contests and reviewers out there. I have also promoted blog tours for writers, and I firmly believe that having your own blog as well as being a performer on somebody else’s blog is a terrific way to get the word out about your book. But only some bloggers and blogs are created similar, and worse, a few are not very honest.
Recently, I started to be aware of the latest trend among bloggers to provide giveaways to their readers. Sadly, a lot of these purported giveaways are scams, or at least, they are not totally honest or providing the things they say they will provide for the book’s author. Below are some guidelines and examples to follow before providing your book to bloggers who are offering giveaways.
First, let us look at the publication giveaway process and what could encourage bloggers to give a normal book giveaway. The bloggers requests authors and usually other owners of various products to send them the merchandise so that they’re able to review them. Next, they read the book or even use the item as well as write a review of the product, posting the product info on the blog of theirs. They then ask folks to submit their names through some electronic form or perhaps via email for a random design for a giveaway of the service. The solution is then mailed to the victor. Sounds easy enough.
But it’s actually more complicated than that. The blogger is not likely to examine all this work without getting a thing in return. Often, the blogger will post an image of the product with a link to wherever it may be purchased, like an online bookstore that not only sells the product but has a referral program in which the blogger receives a commission on all products sold when people click through from the blogger’s web site to the seller’s online store and purchase the product.
That’s even reasonable and there is nothing wrong with people currently being paid for their work. The possibility of scamming and unethical behavior comes, however, in various, sometimes small, but nevertheless serious ways. Before you publish your book to a blogger, here are some things to be aware for:
1. FTC Disclosure It is the law since anyone who receives a profit when he or she endorses a product must disclose that upfront. A legitimate site is going to have an FTC disclosure statement on it the owner is receiving a commission (whether through click-thru or even the strong transaction by the author or product owner) for marketing the effort. Which does not mean the blogger has been dishonest in offering an excellent overview of the service. In reality, if the FTC disclosure is present, it’s an excellent sign the blogger believes in being completely honest about the service. If the FTC disclosure isn’t there, do not participate.
2. Product Reviews-Before you send the book of yours to someone to discuss it, look at the past reviews at the web site. A good deal of bloggers (as well as book reviewers) claim that they review publications when, in truth, they simply copy the product description as it seems like at the author’s or an online bookstore’s site, or even they copy the back cover description and post that as a review. That is not much of a legitimate book review since it does not reflect the blogger’s personal opinion of the book and it’s a good sign the blogger didn’t even bother to flip through the book to discover whether it deserves being endorsed. The blogger is simply attempting to get as many products featured on the blog as possible so more commission can be generated.
3. Multiple Copies-If bloggers request more than 2 copies of the publication, it is unlikely they want the books for review or giveaway. It is clear the blogger may prefer a book to read then another to send on the giveaway winner. Nevertheless, it is far more sensible for the blogger to request only one copy then after the giveaway’s victor is called, request that the author personally send the winner an autographed copy. If a blogger requests more than 2 copies, it’s very likely the blogger is collecting inventory to resell perhaps to a local used bookstore, or possibly at an online store, therefore making an income off of copies of books he didn’t purchase which the author thought is given out.
4. Drawing Results-An honest blogger running a book giveaway is going to disclose the names of the winners, nonetheless, for privacy’s benefit, it might just say Amanda W., Syracuse, NY or perhaps George T, Salt Lake City, UT. What is suspicious isn’t giving any indication that there are winners.
If you are still uncertain whether to submit your book to a blogger’s book giveaway, contact the authors of several of the previous giveaways and ask them whether it helped them or they actually seen from any of the audience. If the blogger is managing a respectable contest and provides the author the e-mail and mailing address of the giveaway winner, you can contact the man or woman and be confident that your book is going where it should. If the blogger is mailing out the duplicates himself, you don’t have proof the books are being mailed out. In fact, I’ve learned from some authors who have participated in such freebies a number of occasions that they have never ever received a thank you or even any feedback from the individuals who supposedly received the books of theirs. While not receiving feedback isn’t always a symbol of dishonesty, when you do receive feedback it’s an indication that all the details are working as it should.
Will a book giveaway help improve your book as well as give you publicity? It might if the blog gets a good deal of traffic, and if the blogger really is handing out the books, you may possibly at least find one brand new fan. The blogger, obviously, could perhaps explain to you exactly how the website receives tens of thousands of views, and in case that is true, it’s good because then a many folks will hear about your book, and if they are interested and don’t win it in the giveaway, hopefully, they’ll buy it.
If you get scammed, you will only lose out on the expense of the few books you give away, but that said, with no one wishes to be scammed, so do some research before you decide to hand out your books and you are able to rest assured that the people with whom you would like the books of yours to achieve is the people benefiting from the ebook giveaway instead of solely a blogger who’s out to earn money with no ethics.